Happy Saturday, readers!
You may be asking, “Doesn’t she mean happy Valentine’s Day?”
The answer is sort of. I’m torn on the value of today’s holiday. On the one hand, what a wonderful concept – a day dedicated to reminding us of the love that surrounds us, both romantic and otherwise. On the other hand, I think every day should be a chance to show and demonstrate the love we feel for others.
The repercussions on the chocolate industry of this Hallmark holiday are clear – this is probably the busiest time of the year for many chocolate-makers and chocolatiers. And I welcome the almost institutionalized occasion for the general public to buy and appreciate chocolate. Then again, many of those Valentine’s Day chocolate gifts come in the form of Hershey’s kisses and other interesting shapes of mediocre chocolate.
So, here’s my call to action:
Sure, take today to shower your loved ones with love and if that love takes the shape of chocolate, I’m sure my fellow chocolate-makers will thank you! In addition to that, I have two requests:
- Don’t stop at midnight tonight. Continue to show your appreciation and love tomorrow and the next day and so on.
- Be intentional about your chocolate today and in the days to come. Don’t buy the prettiest package. Buy the chocolate that resonates with you – maybe from an origin that has meaning to you or your loved one, maybe a Rainforest Alliance bar, maybe a truffle with passion fruit for the implications of the name… Or even better, make chocolate an experience rather than a gift. Attend one of Dandelion’s Chocolate 101 classes or visit your local bean-to-bar chocolate shop with your partner. Let them choose their favorite bar or confection.
So, happy Saturday. Go spread the love (and the chocolate!)